Prof. Erlaee continues with the concepts of MIS, Components of MIS and essentials for MIS then she goes on to explain the meaning, importance and essentiality of market research

TYBCOM – Marketing – MIS, Consumer Behaviour and Market Segmentation – Part (5 of 6)

Prof. Erlaee continues with the concepts of MIS, Components of MIS and essentials for MIS then she goes on to explain the meaning, importance and essentiality of market research

In the last part of this chapter, Prof. Eralee continues with the limitation of market research and the detailed process of research and we conclude this with the detailed understanding of market segmentation.

TYBCOM – Marketing – MIS, Consumer Behaviour and Market Segmentation – Part (6 of 6)

In the last part of this chapter, Prof. Eralee continues with the limitation of market research and the detailed process of research and we conclude this with the detailed understanding of market segmentation.