Marketing: This course includes the below lectures,

  • Basics of Marketing like Function and Evolution of Marketing
  • The Concept of Customer Relationship Marketing
  • Social, Green, Digital and Event Marketing
  • Emerging Ethical Issues in Marketing
  • Consumer Behavior
  • Segmentation
  • Targeting and Positioning concept
  • Marketing Information System, Research and Mix
  • 4 p’s – Product, Price, Place and Promotion.

This course is useful for students who are pursuing Graduation in Commerce or Specialization in marketing. and also, for those who want to understand the basics of Marketing.

Professor: Prof. Eralee Bheda

Costing and Validity

  • Cost for this course is just Rs 59
  • After you purchase the course, It will be valid for 180 days.
Take this Course

Course Content

Lessons Status

Introduction to Marketing


MIS, CB & Market Segmentation


MIS, CB & Market Segmentation


Marketing Mix - I


Marketing Mix - II