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8hr 37mins

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In this ‘Marketing – Marketing Mix – I’ subject, we cover the below topics:

  • Features of Marketing Mix
  • Components and Importance of Marketing Mix
  • Product Line & Product Mix
  • Product Mix Management, Packaging – Importance, Labelling
  • Importance & Definition of Labelling, Stages of Product Life Cycle
  • Branding
  • Pricing Decision
  • Pricing Mix & Pricing Strategies
  • Methods Pricing
  • Promotion Decision
  • Personal Selling, Publicity
  • Sales Promotion
  • Direct Marketing
  • Place / Physical Distribution
  • Integrated Marketing Communications

Professor Name: Eralee Shah

This coursese is applicable to any commerce students who are pursuing graduation or any of the Professional courses like Management, Masters, Post Graduate in Marketing and Human Resource Management.

Costing and Validity
– Cost for this subject is just Rs 59
– After you purchase this subject, It will be valid for 180 days.
– You can watch the videos only from one device at a time.

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