TYBCOM – Marketing – MIS, Consumer Behaviour and Market Segmentation – Part (1 of 6)

by | Marketing, MIS, CB & Market Segmentation, Semester 5, T.Y.B.Com

In this video Prof. Eralee explains to us what is consumer behaviour and the factors influencing it and its importance in marketing
Topic Covered:
Length: 0:34:56
Professor: Eralee Shah
Subject: Marketing
Chapter: MIS, CB & Market Segmentation

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